AI MEETS  BAGS AND BACKPACKS.

THE SIMSIM SHIFT

Connected products

are becoming a new

brand channel.

Security demands, service standards,

and digital habits have changed. Bags and backpacks remain largely analog, while people increasingly expect products that protect, connect, and communicate

— and bring them closer to the brand.

Protection

x

SIMSIM brings advanced protection to bags and backpacks: biometric access, verified ownership, and optional location intelligence — designed to reduce theft, loss, and friction throughout

everyday use.

AI-driven customer experience

Beyond security, SIMSIM helps brands create AI-powered experience through personalized messages, smart care triggers, and brand-specific insights — all delivered through a private, brand-controlled platform.

HOW SIMSIM WORKS

A plug-and-play system that brings secure access, software, and brand interaction together.

SIMSIM combines a smart lock for bags and backpacks, a white-label mobile app, and a brand dashboard in one private ecosystem — helping brands act on real product and customer signals.

SMART LOCK

A patented IoT security lock built       

into the product and operated by fingerprint, mobile app, NFC, or smartwatch. It can include interior light, digital identity certification

and location intelligence.

WHITE-LABEL APP

A brand-owned app for access, native in-app communication, service, and personalized customer interaction.

The app can also run without the lock, allowing brands to reach a wider customer base.

BRAND DASHBOARD

The dashboard brings together data from the lock and app, so brands can trigger relevant messages, bring customers back to stores, manage service processes, and track measurable outcomes.

WHAT SIMSIM ENABLES



Direct brand-to-customer engagement.

SIMSIM gives brands practical ways to communicate with customers, enhance customer experience, improve service, and verify products — delivered in ways that feel contextual, respectful, and valuable.

• Native in-app communication.
  
• Proximity-based retail  re-engagement.
  
• Lifecycle prompts.
  
• After-sales workflows.
  
• Ownership and product verification.
  

WHY SIMSIM IS UNIQUE

Seamless connection between hardware, app, and data.

Earlier smart solutions for bags and backpacks added isolated features without bringing hardware, identity, app, data, and service together in one coordinated system.

SIMSIM brings these layers together in one platform — creating the foundation for secure access, first-party data, and brand-controlled customer interaction.

How SIMSIM brings it together:

Low-friction design that supports

usability and adoption.

First-party data across hardware,

app, and dashboard.

App, identity and dashboard

extend value beyond hardware.

Reliable authentication and managed connectivity across the device and brand ecosystem.

A private network independent of

third-party platforms.

AI and automation

SIMSIM turns product signals into actions.

Our AI helps brands decide who to reach, when to act, and what to trigger

— reducing manual effort while making communication and service more relevant at scale.

AI-assisted messaging

Hyper-personalized and predictive messages based on customer segments, product status, and context — designed to reduce churn, and improve lifetime value.

Automated service flows

Smart triggers for warranty, returns, repair tickets, and device diagnostics

— helping teams move faster, lower costs, and stay consistent.

cybersecurity and data privacy

Built for trust from the start.

Security and privacy are built into SIMSIM from the ground up. The platform protects communication, supports granular permissions, and gives brands direct control over customer data and interaction. It also supports privacy-first analytics and optional anonymized location features.

technology that preserves value

Designed for longer lifecycles and circularity.

SIMSIM helps extend product lifecycles through preventive care, repairability, and verified ownership. It supports circularity by reducing product loss, accelerating recovery, enabling more structured after-sales workflows, and creating transparent product histories.