AI MEETS BAGS AND BACKPACKS.
SIMSIM is a connected product platform that turns bags and backpacks into interactive brand channels.
For brands that want to protect products, verify ownership,
and connect directly with customers.
AI MEETS
BAGS AND BACKPACKS.
SIMSIM is a connected
product platform that turns
bags and backpacks into
interactive brand channels.
For brands that want to protect products, verify ownership, and connect directly with customers.
AI MEETS
BAGS AND BACKPACKS.
SIMSIM is a connected product platform that turns bags and backpacks into interactive brand channels.
For brands that want to protect products, verify ownership, and connect directly with customers.
THE SIMSIM SHIFT
Connected products
are becoming a new
brand channel.
Security demands, service standards,
and digital habits have changed. Bags and backpacks remain largely analog, while people increasingly expect products that protect, connect, and communicate
— and create a closer relationship with the brand.
Protection
x
SIMSIM brings advanced protection to bags and backpacks through biometric access, verified ownership, and optional location intelligence — designed to reduce theft, loss, and friction in everyday use.
AI-driven customer experience
Beyond security, SIMSIM helps brands create more relevant customer experience through personalized messages, smart care triggers, and brand-specific insights — delivered through a private, brand-controlled platform.
HOW SIMSIM WORKS
A plug-and-play system that combines a smart lock, a white-label app, and a brand dashboard for bags and backpacks.
SIMSIM brings secure access, verified ownership, and brand interaction together in one private ecosystem — helping brands act on real product and customer signals.
SMART LOCK
A patented smart lock (IoT) for bags and backpacks, built into the product and operated by fingerprint, mobile app, NFC, or smartwatch. It can include interior light, digital identity certification and location intelligence.
WHITE-LABEL APP
A brand-owned white-label app for secure access, native in-app communication, service, and personalized customer interaction.
The app can also run without the lock, allowing brands to reach a wider customer base.
BRAND DASHBOARD
A brand dashboard that brings together lock and app data, so brands can trigger relevant messages, support after-sales workflows, bring customers back to stores, manage service processes, and track measurable outcomes.
WHAT SIMSIM ENABLES
Direct brand-to-customer engagement.
SIMSIM gives brands practical ways to communicate with customers, enhance customer experience, improve service, and verify products — delivered in ways that feel contextual, respectful, and valuable.
- Native in-app communication.
- Location-based retail re-engagement via automated store and event triggers.
- Lifecycle prompts.
- After-sales workflows.
- Ownership and product verification.
WHY SIMSIM IS UNIQUE
Seamless connection between hardware, app, and data.
Earlier smart solutions for bags and backpacks added isolated features, but did not connect hardware, identity, app, data, and service in one coordinated system.
SIMSIM brings these layers together in one platform — creating the foundation for secure access, first-party data, and brand-controlled customer interaction.
How SIMSIM brings it together:
Low-friction design that supports usability and adoption.
First-party data across hardware,
app, and dashboard.
App, identity and dashboard
extend value beyond hardware.
Reliable authentication and
managed connectivity across the device and brand ecosystem.
A private network independent of
third-party platforms.
AI AND AUTOMATION
SIMSIM turns product signals into actions.
Our AI helps brands decide who to reach, when to act, and what to trigger
— reducing manual effort while making communication and service more relevant at scale.
AI-assisted messaging
Hyper-personalized and predictive messages based on customer segments, product status, and context — designed to reduce churn and improve lifetime value.
Automated service flows
Smart triggers for warranty, returns, repair tickets, and device diagnostics
— helping teams move faster, lower costs, and stay consistent.
cybersecurity and data privacy
Built for trust from the start.
Security and privacy are built into SIMSIM from the ground up. The platform protects communication, supports granular permissions, and gives brands direct control over customer data and interaction. It also supports privacy-first analytics and optional anonymized location features.
technology that preserves value
Designed for longer lifecycles and circularity.
SIMSIM helps extend product lifecycles through preventive care, repairability, and verified ownership. It supports circularity by reducing product loss, accelerating recovery, enabling more structured after-sales workflows, and creating transparent product histories.
KEY CONSIDERATIONS
What brands should know before adopting connected products for bags and backpacks.
What is a connected product platform for bags and backpacks?
A connected product platform transforms bags and backpacks from passive products into secure, interactive brand touchpoints. In SIMSIM, bags and backpacks are connected with identity, software, and customer interaction through a smart lock, a white-label app, and a brand dashboard. This enables brands to protect access, verify ownership, create direct relationships after purchase, and build new services around the product itself. What makes SIMSIM unique is that it brings these elements together in one coordinated system — creating the foundation for a future in which physical products become active parts of the brand experience.
Why does verified ownership matter for brands?
Verified ownership helps brands protect the relationship after purchase and build trust in the brand. It supports trusted access, reduces misuse and fraud, and creates a direct link between the product, the customer, and the brand. Through a dedicated identification process introduced at the production stage, it can also make unauthorized replication significantly harder and help protect brands from major losses caused by product piracy.
How do connected products improve after-sales service for bags and backpacks?
Connected products give brands a more direct and structured way to manage after-sales service. With SIMSIM, service messages, warranty flows, returns, diagnostics, and repair-related actions can be triggered through the product and the app, making support faster, more consistent, and easier to scale. This helps brands reduce friction, lower service costs, and strengthen trust after purchase. It also reflects where the market is heading: away from disconnected service processes and toward products that remain active parts of the customer relationship throughout their lifecycle.
What creates direct customer interaction after purchase?
Direct customer interaction after purchase becomes possible when the product is connected to a brand-owned digital channel. With SIMSIM, that connection is created through the combination of the product, the white-label app, and the dashboard. This allows brands to stay present with relevant messages, service communication, invitations, and product-related interactions over time. Instead of losing the relationship after the sale, brands gain a direct and ongoing way to engage customers — which is exactly where connected products are becoming strategically important.
THE SIMSIM SHIFT
Connected products are becoming a new brand channel.
Security demands, service standards, and digital habits have changed. Bags and backpacks remain largely analog, while people increasingly expect products that protect, connect, and communicate — and create a closer relationship with the brand.
THE SIMSIM SHIFT
Connected products are becoming a new brand channel.
Security demands, service standards, and digital habits have changed. Bags and backpacks remain largely analog, while people increasingly expect products that protect, connect, and communicate — and create a closer relationship with the brand.
Protection
SIMSIM brings advanced protection to bags and backpacks through biometric access, verified ownership, and optional location intelligence — designed to reduce theft, loss, and friction in everyday use.
intelligent product experience
Beyond security, SIMSIM helps brands create more relevant customer experience through personalized messages, smart care triggers, and brand-specific insights — delivered through a private, brand-controlled platform.
HOW SIMSIM WORKS
A plug-and-play system that combines a smart lock, a white-label app, and a brand dashboard for bags and backpacks.
SIMSIM brings secure access, verified ownership, and brand interaction together in one private ecosystem
— helping brands act on real product and customer signals.
SMART LOCK
A patented smart lock (IoT) for bags and backpacks,
built into the product and operated by fingerprint, mobile app, NFC, or smartwatch.
It can include interior light, digital identity certification and
location intelligence.
WHITE-LABEL APP
A brand-owned white-label app for secure access, native in-app communication, service, and personalized customer interaction.
The app can also run without the lock, allowing brands to reach a wider customer base.
BRAND DASHBOARD
A brand dashboard that brings together lock and app data, so brands can trigger relevant messages, support after-sales workflows, bring customers back to stores, manage service processes, and track measurable outcomes.
WHAT SIMSIM ENABLES
Direct brand-to-customer engagement.
SIMSIM gives brands practical ways to communicate with customers, enhance customer experience, improve service, and verify products — delivered in ways that feel contextual, respectful, and valuable.
- Native in-app communication for personalized invitations, updates, and service messages.
- Location-based retail re-engagement via automated store and event triggers.
- Lifecycle prompts for care reminders, usage-based nudges, brand reactivation.
- After-sales workflows for warranty, returns,and service handling.
- Ownership and product verification that unlock trusted product services.
WHY SIMSIM IS UNIQUE
Seamless connection between hardware, app, and data.
Earlier smart solutions for bags and backpacks added isolated features, but did not connect hardware, identity, app, data, and service in one coordinated system.
SIMSIM brings these layers together in one platform
— creating the foundation for secure access, first-party data,
and brand-controlled customer interaction.
How SIMSIM brings it together:
- Low-friction design that supports usability and adoption.
- First-party data across hardware, app, and dashboard.
- App, identity and dashboard extend value beyond hardware.
- Reliable authentication and managed connectivity across the device and brand ecosystem.
- A private network independent of third-party platforms.
Protection
SIMSIM brings advanced protection to bags and backpacks through biometric access, verified ownership, and optional location intelligence — designed to reduce theft, loss, and friction in everyday use.
AI-driven customer experience
Beyond security, SIMSIM helps brands create more relevant customer experience through personalized messages, smart care triggers, and brand-specific insights — delivered through a private, brand-controlled platform.
HOW SIMSIM WORKS
A plug-and-play system that combines a smart lock, a white-label app, and a brand dashboard for bags and backpacks.
SIMSIM brings secure access, verified ownership, and brand interaction together in one private ecosystem — helping brands act on real product and customer signals.
SMART LOCK
A patented smart lock (IoT) for bags and backpacks,
built into the product and operated by fingerprint, mobile app, NFC, or smartwatch.It can include interior light, digital identity certification and location intelligence.
WHITE-LABEL APP
A brand-owned white-label app for secure access, native in-app communication, service, and personalized customer interaction.
The app can also run without the lock, allowing brands to reach a wider customer base.
BRAND DASHBOARD
A brand dashboard that brings together lock and app data, so brands can trigger relevant messages, support after-sales workflows, bring customers back to stores, manage service processes, and track measurable outcomes.
WHAT SIMSIM ENABLES
Direct brand-to-customer engagement.
SIMSIM gives brands practical ways to communicate with customers, enhance customer experience, improve service, and verify products — delivered in ways that feel contextual, respectful, and valuable.
- Native in-app communication.
- Proximity-based retail re-engagement.
- Lifecycle prompts.
- After-sales workflows.
- Ownership and product verification.
WHY SIMSIM IS UNIQUE
Seamless connection between hardware, app, and data.
Earlier smart solutions for bags and backpacks added isolated features, but did not connect hardware, identity, app, data, and service in one coordinated system.
SIMSIM brings these layers together in one platform — creating the foundation for secure access, first-party data, and brand-controlled customer interaction.
How SIMSIM brings it together:
- Low-friction design that supports usability and adoption.
- First-party data across hardware, app, and dashboard.
- App, identity and dashboard extend value beyond hardware.
- Reliable authentication and managed connectivity across the device and brand ecosystem.
- A private network independent of third-party platforms.
AI AND AUTOMATION
SIMSIM turns product signals into actions.
Our AI helps brands decide who to reach, when to act, and what to trigger — reducing manual effort while making communication and service more relevant at scale.
AI-assisted messaging
Hyper-personalized and predictive messages based on customer segments, product status, and context — designed to reduce churn and improve lifetime value.
Automated service flows
Smart triggers for warranty, returns, repair tickets,
and device diagnostics
— helping teams move faster, lower costs,
and stay consistent.
AI AND AUTOMATION
SIMSIM turns product signals into actions.
Our AI helps brands decide who to reach, when to act, and what to trigger — reducing manual effort while making communication and service more relevant at scale.
AI-assisted messaging
Hyper-personalized and predictive messages based on customer segments, product status, and context — designed to reduce churn and improve lifetime value.
Automated workflows
Smart triggers for warranty, returns, repair tickets, and device diagnostics — helping teams move faster, lower costs, and stay consistent.
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Bildtitel
Untertitel hier einfügenButton
cybersecurity and data privacy
Built for trust from the start.
Security and privacy are built into SIMSIM from the ground up. The platform protects communication, supports granular permissions, and gives brands direct control over customer data and interaction. It also supports privacy-first analytics
and optional anonymized location features.
CYBERSECURITY AND DATA PRIVACY
Built for trust from the start.
Security and privacy are built into SIMSIM from the ground up. The platform protects communication, supports granular permissions, and gives brands direct control over customer data and interaction. It also supports privacy-first analytics and optional anonymized location features.
technology that preserves value
Designed for longer lifecycles and circularity.
SIMSIM helps extend product lifecycles through preventive care, repairability, and verified ownership. It also supports circularity by reducing product loss, accelerating recovery, improving after-sales workflows, and creating transparent product histories over time.
technology that preserves value
Designed for longer lifecycles and circularity.
SIMSIM helps extend product lifecycles through preventive care, repairability, and verified ownership. It also supports circularity by reducing product loss, accelerating recovery, improving after-sales workflows, and creating transparent product histories over time.
KEY CONSIDERATIONS
What brands should know before adopting connected products for bags and backpacks.
What is a connected product platform for bags and backpacks?
A connected product platform transforms bags and backpacks from passive products into secure, interactive brand touchpoints. In SIMSIM, bags and backpacks are connected with identity, software, and customer interaction through a smart lock, a white-label app, and a brand dashboard. This enables brands to protect access, verify ownership, create direct relationships after purchase, and build new services around the product itself. What makes SIMSIM unique is that it brings these elements together in one coordinated system — creating the foundation for a future in which physical products become active parts of the brand experience.
Why does verified ownership matter for brands?
Verified ownership helps brands protect the relationship after purchase and build trust in the brand. It supports trusted access, reduces misuse and fraud, and creates a direct link between the product, the customer, and the brand. Through a dedicated identification process introduced at the production stage, it can also make unauthorized replication significantly harder and help protect brands from major losses caused by product piracy.
How do connected products improve after-sales service for bags and backpacks?
Connected products give brands a more direct and structured way to manage after-sales service. With SIMSIM, service messages, warranty flows, returns, diagnostics, and repair-related actions can be triggered through the product and the app, making support faster, more consistent, and easier to scale. This helps brands reduce friction, lower service costs, and strengthen trust after purchase. It also reflects where the market is heading: away from disconnected service processes and toward products that remain active parts of the customer relationship throughout their lifecycle.
What creates direct customer interaction after purchase?
Direct customer interaction after purchase becomes possible when the product is connected to a brand-owned digital channel. With SIMSIM, that connection is created through the combination of the product, the white-label app, and the dashboard. This allows brands to stay present with relevant messages, service communication, invitations, and product-related interactions over time. Instead of losing the relationship after the sale, brands gain a direct and ongoing way to engage customers — which is exactly where connected products are becoming strategically important.
KEY CONSIDERATIONS
What brands should know before adopting connected products for bags and backpacks.
What is a connected product platform for bags and backpacks?
A connected product platform transforms bags and backpacks from passive products into secure, interactive brand touchpoints. In SIMSIM, bags and backpacks are connected with identity, software, and customer interaction through a smart lock, a white-label app, and a brand dashboard. This enables brands to protect access, verify ownership, create direct relationships after purchase, and build new services around the product itself. What makes SIMSIM unique is that it brings these elements together in one coordinated system — creating the foundation for a future in which physical products become active parts of the brand experience.
Why does verified ownership matter for brands?
Verified ownership helps brands protect the relationship after purchase and build trust in the brand. It supports trusted access, reduces misuse and fraud, and creates a direct link between the product, the customer, and the brand. Through a dedicated identification process introduced at the production stage, it can also make unauthorized replication significantly harder and help protect brands from major losses caused by product piracy.
How do connected products improve after-sales service for bags and backpacks?
Connected products give brands a more direct and structured way to manage after-sales service. With SIMSIM, service messages, warranty flows, returns, diagnostics, and repair-related actions can be triggered through the product and the app, making support faster, more consistent, and easier to scale. This helps brands reduce friction, lower service costs, and strengthen trust after purchase. It also reflects where the market is heading: away from disconnected service processes and toward products that remain active parts of the customer relationship throughout their lifecycle.
What creates direct customer interaction after purchase?
Direct customer interaction after purchase becomes possible when the product is connected to a brand-owned digital channel. With SIMSIM, that connection is created through the combination of the product, the white-label app, and the dashboard. This allows brands to stay present with relevant messages, service communication, invitations, and product-related interactions over time. Instead of losing the relationship after the sale, brands gain a direct and ongoing way to engage customers — which is exactly where connected products are becoming strategically important.
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