AI MEETS BAGS AND BACKPACKS.
SIMSIM is a connected product platform that turns bags and backpacks into interactive brand channels.
For brands that want to protect products, verify ownership,
and build direct, relationships.
AI MEETS
BAGS AND BACKPACKS.
SIMSIM is a connected
product platform that turns
bags and backpacks into
interactive brand channels.
For brands that want to protect products, verify ownership, and connect directly with customers.
AI MEETS
BAGS AND BACKPACKS.
SIMSIM is a connected product platform that turns bags and backpacks into interactive brand channels.
For brands that want to protect products, verify ownership, and connect directly with customers.
WHY NOW
Connected products
are becoming a new
brand channel.
Security demands, service standards,
and digital digital behavior have shifted.
Bags and backpacks remain largely analog, while people increasingly expect products that protect, connect, and communicate
— and create a more personal relationship with the brand.
Protection
x
SIMSIM brings next-level protection to bags and backpacks: Biometric access, verified ownership, and optional location intelligence — designed to reduce loss, theft, and friction throughout
everyday use.
AI-driven customer experience

Beyond security, SIMSIM enables
AI-powered engagement: Personalized messages, smart service triggers, and brand-owned insights — delivered through a brand-controlled platform.
WHAT IS SIMSIM
A plug-and-play smart lock and software platform for secure access and brand interaction.
SIMSIM combines smart locks for bags and backpacks, a white-label mobile app, and a brand dashboard to deliver secure access, verified ownership, and connected product intelligence in one private ecosystem.
SMART LOCK
A patented IoT security lock integrated into the product — operated via fingerprint, mobile app, NFC, or smartwatch. It features interior light, digital identity certification and
location intelligence.
WHITE-LABEL APP
A brand-owned interface for access, native in-app communication, service, and personalized customer interaction. The app can also run without a lock, expanding brand-to-customer reach.
BRAND DASHBOARD
A business-facing workspace, connecting data from the lock and app — enabling predictive communication, geofenced store re-engagement, operational workflows, and measurable
business impact.
WHY SIMSIM IS DIFFERENT
Seamless connection between hardware, app, and data.
Previous smart solutions added isolated features without connecting hardware, identity, app, data, and service into one coordinated system. SIMSIM brings these layers together in one platform — creating the foundation for secure access, first-party data, and brand-controlled customer interaction.
How SIMSIM brings it together:
Low-friction architecture for
usability and adoption.
First-party data across hardware,
app, and dashboard.
App, identity and dashboard
extend value beyond hardware.
Reliable authentication and
managed connectivity across the
device and brand ecosystem.
A private network independent of
third-party platforms.
WHAT SIMSIM ENABLES

Direct brand-to-customer engagement.
SIMSIM enables measurable use cases across communication, customer experience, operations, and product verification
— delivered in ways that feel contextual, respectful, and valuable.
- Native in-app communication.
- Proximity-based retail re-engagement.
- Lifecycle prompts.
- After-sales workflows.
- Ownership and product verification.
AI and automation
SIMSIM turns product signals into actions.
Our AI helps brands decide who to reach, when to act, and what to trigger — while reducing manual effort at scale.
AI-assisted messaging
Hyper-personalized and predictive messages based on customer segments, product status, and context — designed to reduce churn, and improve lifetime value.
Automated service flows
Smart triggers for warranty, returns, repair tickets, and device diagnostics
— streamlining operations, lowering costs, and improving consistency.
cybersecurity and data privacy
Built for trust from the start.
Security and privacy are embedded into the platform architecture. SIMSIM integrates first-party data, protected communication, and granular permissions. Brands retain full ownership of the customer relationship while enabling privacy-first analytics and optional anonymized positioning.
technology that preserves value
Designed for longer lifecycles and circularity.
SIMSIM helps extend product lifecycles through preventive care, repairability, and verified ownership. It supports circularity by reducing product loss, accelerating recovery, enabling more structured after-sales workflows, and creating transparent product histories.
WHY NOW
Connected products are becoming a new brand channel.
Security demands, service standards, and digital digital behavior have shifted.
Bags and backpacks remain largely analog, while people increasingly expect products that protect, connect, and communicate — and create a more personal
relationship with the brand.
THE SIMSIM SHIFT
Connected products are becoming a new brand channel.
Security demands, service standards, and digital habits have changed. Bags and backpacks remain largely analog, while people increasingly expect products that protect, connect, and communicate — and bring them closer to the brand.
Protection
SIMSIM brings advanced protection to bags and backpacks: biometric access, verified ownership, and optional location intelligence — designed to reduce theft, loss, and friction throughout everyday use.
intelligent product experience
Beyond security, SIMSIM helps brands create AI-powered experience through personalized messages, smart care triggers, and brand-specific insights — all delivered through a private, brand-controlled platform.
HOW SIMSIM WORKS
A plug-and-play system that brings secure access, software, and brand interaction together.
SIMSIM combines a smart lock for bags and backpacks, a white-label mobile app, and a brand dashboard in one private ecosystem
— helping brands act on real product and customer signals.
SMART LOCK
A patented IoT security lock
built into the product and operated by fingerprint, mobile app, NFC, or smartwatch.
It can include interior light, digital identity certification and
location intelligence.
WHITE-LABEL APP
A brand-owned app for access, native in-app communication, service, and personalized customer interaction.
The app can also run without the lock, allowing brands to reach a wider customer base.
BRAND DASHBOARD
The dashboard brings together data from the lock and app, so brands can trigger relevant messages, bring customers back to stores, manage service processes, and track measurable outcomes.
WHAT SIMSIM ENABLES
Direct brand-to-customer engagement.
SIMSIM gives brands practical ways to communicate with customers, enhance customer experience, improve service, and verify products — delivered in ways that feel contextual, respectful, and valuable.
- Native in-app communication for personalized invitations, updates, and service messages
- Proximity-based retail re-engagement through location-based store and event triggers
- Lifecycle prompts for care reminders, usage-based nudges, reactivation
- After-sales workflows for warranty, returns, service ticket initiations, status notifications
- Ownership and product verification that unlock trusted product services
WHY SIMSIM IS UNIQUE
Seamless connection between hardware, app, and data.
Previous smart solutions added isolated features without connecting hardware, identity, app, data, and service into one coordinated system.
SIMSIM brings these layers together in one platform
— creating the foundation for secure access, first-party data,
and brand-controlled customer interaction.
How SIMSIM brings it together:
- Low-friction design that supports usability and adoption.
- First-party data across hardware, app, and dashboard.
- App, identity and dashboard extend value beyond hardware.
- Reliable authentication and managed connectivity across the device and brand ecosystem.
- A private network independent of third-party platforms.
Protection
SIMSIM brings next-level protection to bags and backpacks: Biometric access, verified ownership, and optional location intelligence — designed to reduce loss, theft, and friction throughout everyday use.
AI-driven customer experience
Beyond security, SIMSIM enables
AI-powered engagement: Personalized messages, smart service triggers, and brand-owned insights — delivered through a brand-controlled platform.
WHAT IS SIMSIM

A plug-and-play smart lock and software platform for secure access and brand interaction.
SIMSIM combines smart locks for bags and backpacks, a white-label mobile app, and a brand dashboard to deliver secure access, verified ownership, and connected product intelligence in one private ecosystem.
SMART LOCK

A patented IoT security lock integrated into the product — operated via fingerprint, mobile app, NFC, or smartwatch. It features interior light, digital identity certification and
location intelligence.
WHITE-LABEL APP
A brand-owned interface for access, native in-app communication, service,
and personalized customer interaction. The app can also run without a lock,
expanding customer reach.
BRAND DASHBOARD
A business-facing workspace, connecting data from the lock and app — enabling predictive communication, geofenced store re-engagement, operational workflows, and measurable
business impact.
WHY SIMSIM IS DIFFERENT
Seamless connection between hardware, app, and data.
Previous smart solutions added isolated features without connecting hardware, identity, app, data, and service into one coordinated system.
SIMSIM brings these layers together in one platform — creating the foundation for secure access, first-party data, and brand-controlled customer interaction.
How SIMSIM brings it together:

- Low-friction architecture for usability and adoption.
- First-party data across hardware, app, and dashboard.
- App, identity and dashboard extend value beyond hardware.
- Reliable authentication and managed connectivity across the device and brand ecosystem.
- A private network independent of third-party platforms.
WHAT SIMSIM ENABLES
Direct brand-to-customer engagement.
SIMSIM enables measurable use cases across communication, customer experience, operations, and product verification — delivered in ways that feel contextual, respectful, and valuable.
- Native in-app communication.
- Proximity-based retail re-engagement.
- Lifecycle prompts.
- After-sales workflows.
- Ownership and product verification.
AI AND AUTOMATION
SIMSIM turns product signals into actions.
Our AI helps brands decide who to reach, when to act, and what to trigger — while reducing manual effort at scale.
AI-assisted messaging

Hyper-personalized and predictive messages based
on customer segments, product status, and context — designed to reduce churn,and improve lifetime value.
Automated service flows

Smart triggers for warranty, returns, repair tickets,
and device diagnostics — streamlining operations, lowering costs,
and improving consistency.
AI AND AUTOMATION
SIMSIM turns product signals into actions.
Our AI helps brands decide who to reach, when to act, and what to trigger
— reducing manual effort while making communication and service more relevant at scale.
AI-assisted messaging
Hyper-personalized and predictive messaging based on customer segments, product status, and context — designed to reduce churn and improve lifetime value.
Automated workflows
Smart triggers for warranty,
returns, repair tickets,
and device diagnostics
— helping teams move faster, lower costs, and stay consistent.
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cybersecurity and data privacy
Built for trust from the start.
Security and privacy are embedded into the platform architecture. SIMSIM integrates first-party data, protected communication, and granular permissions.
Brands retain full ownership of the customer relationship while enabling
privacy-first analytics and optional anonymized positioning.
CYBERSECURITY AND DATA PRIVACY
Built for trust from the start.
Security and privacy are built into SIMSIM from the ground up. The platform protects communication, supports granular permissions, and gives brands direct control over customer data and interaction. It also supports privacy-first analytics
and optional anonymized location features.
technology that preserves value
Designed for longer lifecycles and circularity.
SIMSIM helps extend product lifecycles through preventive care, repairability,
and verified ownership. It supports circularity by reducing product loss, accelerating recovery, enabling more structured after-sales workflows,
and creating transparent product histories.
technology that preserves value
Designed for longer lifecycles and circularity.
SIMSIM helps extend product lifecycles through preventive care, repairability, and verified ownership. It also supports circularity by reducing product loss, accelerating recovery, improving after-sales workflows, and creating transparent product histories over time.
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