AI MEETS  BAGS AND BACKPACKS.

A private, brand-owned platform for plug-and-play security, connectivity, and customer intelligence.

For brands that want to protect products, verify ownership, and build direct, lasting customer relationships.

WHY NOW

Connected products

are becoming a new

customer channel.

Security demands, service standards, and digital expectations have shifted. Bags and backpacks remain largely analog — while customers increasingly expect products that protect,

connect, and communicate.

Protection

SIMSIM brings next-level protection to bags and backpacks: Biometric access, verified ownership, and optional location intelligence — designed to reduce loss, theft, and friction for the customer.

AI-driven customer experience

Beyond security, SIMSIM enables

AI-powered engagement: Personalized messages, smart service triggers, and brand-owned insights — delivered through a brand-controlled platform.

WHAT IS SIMSIM

A smart lock and software platform for brand interaction.

SIMSIM combines smart locks for bags and backpacks, a white-label mobile app, and a brand dashboard to deliver secure access, verified ownership, and connected product intelligence in one private ecosystem.

SMART LOCK

A patented IoT security lock integrated into the product  — operated via fingerprint, mobile app, NFC, or smartwatch. Featuring interior light, digital identity certification and

location intelligence.

WHITE-LABEL APP
A brand-owned interface for access, native in-app communication, service, and personalized customer interaction. The app can also run without a lock, expanding customer reach.

BRAND DASHBOARD

A business-facing workspace, connecting data from the lock and app — enabling predictive communication, geofenced store activation, service operations, and measurable

commercial excellence. 

WHY SIMSIM IS DIFFERENT

Seamless connection between hardware, app, and data.

Previous smart solutions added isolated features without connecting hardware, identity, app, data, and service into one coordinated system. SIMSIM brings these layers together in one platform — creating a continuous foundation for secure access, first-party data, and brand-controlled customer interaction.

How SIMSIM brings it together:

Low-friction architecture for

usability and adoption.

First-party data across hardware,

app, and dashboard.

App, identity and dashboard

extend value beyond hardware.

Reliable authentication and

managed connectivity across the

device and brand ecosystem.

A private network independent of

third-party platforms.

WHAT SIMSIM ENABLES

Direct brand-to-customer engagement.

SIMSIM enables measurable use cases across communication, customer experience, service operations, and product verification — delivered in ways that feel contextual, respectful, and valuable.

• Native in-app communication.
  
• Proximity-based retail activation.
  
• Lifecycle prompts.
  
• After-sales workflows.
  
• Ownership and product verification.
  

AI and automation

SIMSIM turns product signals actions.

Our AI helps brands decide who to reach, when to act, and what to trigger — while reducing manual effort at scale.

AI-assisted messaging

Hyper-personalized and predictive messages based on customer segments, product status, and context — designed to reduce churn, and improve customer lifetime value.

Automated service flows

Smart triggers for warranty, returns, repair tickets, and device diagnostics

— streamlining service operations, lowering costs, and improving consistency.

cybersecurity and data privacy

Built for trust from the start.

Security and privacy are embedded into the platform architecture. SIMSIM integrates first-party data, protected communication, and granular permissions. Brands retain full ownership of the customer relationship while enabling privacy-first analytics and optional anonymized positioning.

technology that preserves value

Designed for longer lifecycles and circularity.

SIMSIM helps extend product lifecycles through preventive service, repairability, and verified ownership. It supports circularity by reducing product loss, accelerating recovery, enabling more structured after-sales workflows, and creating transparent product histories.